How Successful Charities Leverage The Neuroscience Of Giving

(ROBERTO SCHMIDT/AFP/Getty Images) In 1997 Phil Wall visited a children’s home in Johannesburg, South Africa and met a toddler named Zodwa. Her mother was suffering from HIV/Aids. For eight months Phil and his wife, Wendy, tried to adopt Zodwa. The process was ultimately unsuccessful, but it sparked the couple’s desire to help children in Africa “with no mommy and daddy.” To date, the charity the Walls founded— WeSeeHope—has raised $15 million on behalf of orphaned and vulnerable children. The goal is to support 150,000 children a year. The CEO of a publicly traded company who donates to WeSeeHope suggested that I speak to Phil Wall, who he called one of the most persuasive communicators he’s ever met. Wall’s passion shines through when he shares the story of Zodwa. “The reason…


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