How to Prepare Your SEO Strategy for Google’s New AI

Over the past year, advances in artificial intelligence (AI) have slowly been creeping their way into the marketing space. It sounds like the thing of Hollywood blockbuster sci-fi: tools that were built to learn their jobs and improve at them over time. But with machine learning already working its way into social media, it didn’t seem like it could be long before similar innovations worked their way into search engines and, by extension, into marketers’ SEO strategy.And now, it’s happening with the largest search engine out there. This past week, Google has announced the introduction of RankBrain to its search engine algorithm. For many marketers, this can sound like just one more layer of SEO unknowns to account for. But Alphabet, Google’s parent company, seems impressed, and it may be…

Link to Full Article: How to Prepare Your SEO Strategy for Google’s New AI

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