Intelligence Discusses Automatic Intelligence

According to a new report from AdExchanger by Ryan Joe, with contributions from Zach Rodger, artificial intelligence (AI) is surging in ad/mar tech land. IBM continues to push Watson, says the report, and, in the run-up to their respective conferences, Salesforce and Oracle talked up their own AI initiatives. Also, Google, Facebook, IBM, Microsoft and Amazon banded together to create best practices around AI technologies. “Unfortunately, AI has become an umbrella term in the marketing/advertising world… “ says Santanu Kolay, SVP of engineering at ad tech company Turn. “Despite the marketing hype and advancements, we are still well away from a true, fully automated AI system that requires no human assistance… “ Gartner research VP, Martin Kihn, says “… the trouble with AI is that it’s defined however anybody wants…


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