Kostandina Zafirovska: Artificial intelligence helps tailor fit gambling offerings

In this interview with CalvinAyre.com’s Becky Liggero, Kostandina Zafirovska of BtoBet explains the role of artificial intelligence in providing a personalized gaming experience. Technology has become a game changer in the gambling industry. It helps operators innovate their products, which results in quality revenue for them. Players also bask in the technological revolution as most offerings are now tailored to what they enjoy most. Perhaps one of the notable technological changes in the gambling industry is the introduction of artificial intelligence. Combined with augmented reality, virtual reality, and recommendation engines, artificial intelligence breathes new life into the gaming experience. Kostandina Zafirovska of BToBet pointed out that gaming technology providers have created more personalized offerings with artificial intelligence and recommendation engine. “It is very easy because working long years in technology, working with different industries, these technology trends are massively adapted and well integrated in the big systems, especially in the finance industry. So it is easy to reflect that experience into gaming,” Zafirovska told CalvinAyre.com. “Having artificial intelligence incorporated in the gaming platform with the combination of augmented reality, virtual reality, and recommendation engine, really tailors different offers for the players and saves a lot of money for operators in…


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