Leveraging Artifical Intelligence in the Age of the Consumer

With the world — both  people and things — making online connections today, marketers are increasingly leading the process of bridging the gap between marketing, sales and customer service. Today’s marketing leader is hyper-focused on taking the vast data generated from this new level of connectivity and creating a single view of the customer so they can deliver personalized experiences across all their interactions with the brand. According to Salesforce’s recent 2016 State of Marketing report, 65 per cent of high-performing Canadian marketing teams surveyed say they’re already driving customer experience initiatives across the business. However, only half (56 per cent) rate their ability to create personalized omnichannel customer experiences across all business units as excellent or above average. This needs to change. It’s no longer just enough to deliver…

Link to Full Article: Leveraging Artifical Intelligence in the Age of the Consumer

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