M6 Publicité and M6 Web Select Accenture’s New Advertising Offering, Powered by Artificial …

NEW YORK–(BUSINESS WIRE)–M6 Publicité and M6 Web, Group M6 subsidiaries, have chosen Accenture’s (NYSE:ACN) new Advanced Video Analytics offering that uses artificial intelligence to more accurately predict customer advertising preferences and serve targeted ads more effectively. M6 Group is the second largest private TV Group in France with major traditional TV channels such as M6, W9, and 6ter, as well as 6play, a free digital TV platform. M6 Publicité and M6 Web chose Accenture to implement a powerful data-driven advertising optimization tool run by a team of data scientists, analysts and developers. This data tool integrates several Accenture offerings including artificial intelligence that increases the number of users reached with targeted ads. Processing large amounts of historical user data, artificial intelligence can predict with more precision users’ interests, behaviors, and…


Link to Full Article: M6 Publicité and M6 Web Select Accenture’s New Advertising Offering, Powered by Artificial …

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