Machine Learning and Nielsen Audience Insights = Better Together

As a marketer, you want to ensure that your ads are reaching the right audiences at the right time. But what is the best way to do this? At TubeMogul, we believe that it’s the combination of two things: machine learning optimization (aka, BrandPoint) and verified audience measurement. With our expanded integration with Nielsen DAR in Southeast Asia, clients can now achieve this goal more easily.Our machine learning team built audience optimization algorithms that help predict the age and gender of a specific user and the demographic makeup of a particular site. Based on this, we create audience segments for key demos (e.g. females, 18-34), which clients can leverage when running audience-based campaigns. The beauty of BrandPoint is that it gets smarter with predictions the more impression it sees, leading…

Link to Full Article: Machine Learning and Nielsen Audience Insights = Better Together

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