Machine learning can predict Game of Thrones betrayals

A few months ago, Airbnb ran a great post about how its trust and safety data scientists build machine learning models to protect users from fraud by predicting bad actors. As the piece illustrated using Game of Thrones, a highly nuanced model is required to determine something like whether someone is “good” or “evil.” But what if people aren’t just born good or evil? What if they change over time? And wouldn’t it be great if you could not only predict whether or not they would betray you, but answer the question of when they’re likely to do so? Applying Predictive Models to Sales & Marketing In the predictive models our team builds for sales and marketing, the challenge of prediction over a time period is especially critical. We’re looking…

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