Machine learning changing the way SEO works

Machine learning is already actively controlling Facebook feeds and Google searches. Machine learning may sound like something out of science fiction, where computers start to program themselves and end up taking over the world. However, the basis of the process of machine learning is actually humans. It gets its name from the machine actually learning the behavior of humans, and modifying itself to best satisfy the user. Enter SEO. SEO, or search engine optimization. Machine learning for SEO already exists. Take Facebook for example. Machine learning is already controlling what the user sees and interacts with. Facebook’s advance newsfeed algorithm learns what the user usually looks at, clicks on, queries and interacts with, so that it can individualize Facebook experience. Facebook uses thousands of factors to determine what shows up in…

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