Machine Learning Helps Content Marketers Hit the Right Emotional Note

Just do it. I’m lovin’ it. Diamonds are forever. You know these words in part because they’ve been very carefully chosen to appeal to audiences. But as Paul Blamire, VP of client experience at Atomic Reach, told an audience at the Gilbane Digital Content Conference, it’s about more than the words themselves—it’s also about structure, what device people are reading on, and the emotions they evoke when this all works together. According to Blamire, machine learning (ML) and artificial intelligence (AI) can help marketers get the words and their structure right for more people on more devices. Blamire says there is more data available than ever before, and companies need to harness it. But there is just too much data for humans to analyze. That’s where ML and AI come…


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