Machine-learning makes 2017 the year of Conversion Rate Optimisation

According to Forrester, for every $100 spent driving traffic to an eCommerce site, only $1 is spent helping it convert. And yet, if you made an improvement of just 0.2% to your conversion rate, it could increase revenue by 10%.Just think about that for a second. That’s enough to pay for an entire marketing budget or invest some serious capital in another project. So what’s the hold up?Why hasn’t Conversion Rate Optimisation lived up to the hopes that the eCommerce industry has for it? The term has been bandied around for years but until now nobody had a firm grip on what it actually means or how it can be done effectively. This is because it is an incredibly complex and difficult process where the challenges aren’t as simple as…


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