Machine Learning Uncovers New Drivers Of Company Value

This piece was coauthored with Megan Beck, Chief Insights Officer at OpenMatters, and Steven Cracknell, advisor to OpenMatters. Shutterstock For most of the history of business, leaders and organizations have focused on the physical—extracting, manufacturing, and selling goods. Today, technology has advanced to enable companies to trade on the intangible, but ideas and relationships are much harder to measure and manage than production and inventory, which has left many leadership teams without a compass. Luckily, machine learning and big data analytics are helping executives close the gap and manage the intangible. Data science used to be expensive and academic, yet today technology is enabling organizations to (1) gather and (2) analyze more data than ever. By tracking transactions, customer’s online activity, warehouse productivity, and much more, companies are creating and…

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