Macy’s to test artificial intelligence app in 2 N.J. stores

Macy’s has announced it’s teaming up with IBM to test an artificial-intelligence powered app in 10 of its retail locations, including two New Jersey stores.  The mobile app, dubbed “Macy’s On Call,” will utilize Watson, IBM’s counterpart to Apple’s Siri, to allow shoppers to quickly search for customized information and help customers navigate through its stores.  Shoppers will be able to type in questions in the mobile app like, “Where are women’s shoes?” and the customer would be given directions to the correct department.  Fastest shrinking retailers in U.S. The retailer will test the in-store companion at its locations in The Mall at Short Hills and Woodbridge Center. It is also incorporating a Spanish language setting. “This program, in partnership with Satisfi and leveraging the power of IBM Watson, will help us explore new ways to…

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