Making CRM Intelligent: Salesforce enters the AI space with Einstein release

Software applications are essential in operating any business. Enabling predictable processes, automating some tasks and managing the access to information all help companies do business more effectively and in some cases can give a competitive advantage. The situation, however, isn’t all positive—many current applications create a high productivity “tax” in their ongoing operation. Manual tasks, particularly data entry, can take a large investment of time and effort. The next wave of applications has the opportunity to significantly reduce this tax by leveraging newer technologies to become “intelligent applications.” Intelligent applications incorporate artificial intelligence technologies like machine learning, natural language processing (NLP), predictive analytics and deep learning. By using AI, these applications can take two basic approaches: 1) Providing relevant data to the person or team that needs it, when it…


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