Man Plus Machine: Better Recommendations with Referral

There’s a lot of innovation happening in machine learning and artificial intelligence. In retail and eCommerce, machine learning created a new frontier in product recommendations. And recommendations and product discovery continue to rely on copious data and advanced algorithms to help connect customers with products they love. Data is fuel, and the more you can provide the smarter your recommendations become. Amazon mastered product recommendations because they had and used a massive amount of customer data before most people realized it was even possible. Amazon knows something else too. They know the power of human recommendations. What’s a human recommendation? It’s not “People also Bought” or “You Might Also Like.” It’s an email from a friend saying “check this out!” or a friend’s advice at a cocktail party about where…


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