Meet Ms. Robot, My New Media Planner

Credit: Pinkypills/iStock Most Popular Media reviews have become increasingly common over the past two years. CMOs are expecting a broader set of capabilities from their agencies, and are not afraid to part ways when they feel like they aren’t getting what they need. With more than $30 billion in revenue up for grabs, many observers have predicted seismic shifts in the advertising industry. The major change is this: media planning and buying companies won’t be able to rely upon their size, charisma, or human intellect to win the day. Tomorrow’s successful agencies more likely will be those that can leverage data and artificial intelligence (AI) to proactively inspire purchasing behavior. This abrupt shift will be the direct result of our ability to derive insight from, and act upon, the rapidly…


Link to Full Article: Meet Ms. Robot, My New Media Planner

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