NAB’s UBank to pump up savings with artificial intelligence

An experiment conducted by UBank shows that subjects connected with their future selves were better at saving money. NAB’s digital only arm, UBank, is poised to deploy artificial intelligence on its banking platform and pump up its share of the savings market following an experiment that monitored the brain activity of spenders and savers. UBank chief executive Lee Hatton said the new technology would be launched later this year. It will build on the back of findings from the research in an effort to promote better financial habits among its customer base of close to 400,000. “With these insights we’re now creating new technology that will actually help our customers manage their financials more closely to achieve their goals,” UBank’s Lee Hatton said. Established in 2007, UBank distributes a limited…


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