Neurodesign: The new frontier of packaging and product design

What are the most important insights from cognitive neurosciences that a packaging designer should take into consideration to create more effective packages? Here are three tips. By Alberto Gallace What does make a package really stand out from the crowd? What materials should be used to elicit certain behaviors, perceptions and emotions in the consumer? How can a container affect our evaluation of its contents? How can a package contribute to brand loyalty? The newborn field of “neurodesign” now tries to provide answers to these and more questions, exploiting our knowledge on the functioning of the human brain for the design of more effective products and packaging. In the last few decades, cognitive neuroscience has made big progresses in the study of the human mind and of the principles that…

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