News to Use: Evergage Gets Personal With M

Somerville, Mass.-based Evergage, a personalization platform, raised another $10 million in venture capital. The Series B round, led by Arrowroot Capital, boosts total funding to more than $21 million. “Personalization is the word on every marketer’s lips for 2016, and Evergage stands above in our eyes,” Matthew Safaii, managing partner at Arrowroot Capital and new Evergage board member, said in a statement.  He said the company’s end-to-end personalization platform empowers marketers “to harness the power of machine learning, analytics and big data — in real time — to effortlessly provide unobtrusive and meaningful interactions with customers across channel.” Evergage officials claim both average contract value and year-over-year revenue more than doubled in the past year. It also enhanced in-depth testing functionality, mobile app support, machine learning-driven recommendations, account-based marketing and attribution reporting…

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