Nudgr Platform Launched To Help Reduce Checkout Abandonment

Analytics start-up Formisimo has launched a new platform to tackle the problem of checkout and form abandonment in online shopping. Nudgr monitors the behaviour of potential customers on a website, identifying visitors who are about to abandon the site by using Machine Learning. It triggers timed ‘Nudges’ – messages that offer a discount, incentive or show social proof – that rescue abandoning customers and increase conversions. Current exit-intent tools use simple metrics to understand user behaviour, such as monitoring mouse movements to see if the user is heading to the top of the page. The pop-ups can sometimes “annoy and frustrate users” who were already going to convert into customers, says the start-up’s founder and CEO Al founder Al Mackin. “Nudgr uses a more complex and wide ranging sources of…

Link to Full Article: Nudgr Platform Launched To Help Reduce Checkout Abandonment

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