Princeton student invents hangover cure

Brooks Powell (right) and co-founder Zach Weingarten (left) founded Thrive+ while at Princeton. (Photo: Shelby Powell) Two years ago, Brooks Powell was a sophomore at Princeton University, a religion major taking a neuroscience class. Now, he is the founder of Thrive+, a powder used to mitigate the negative effects of alcohol — and he has sold $100,000 worth of the product. It all started with a hangover. “One day I got mildly hung over after drinking alcohol,” Powell says. “I started to research hangovers and alcohol withdrawal and got really lucky when I came across an article in the Journal of Neuroscience that changed what is known about alcohol and ways to mitigate it.” The article discussed an experiment with rats using dihydromyricetin (DHM) — the fundamental ingredient in Thrive+.…

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