Profile: Qubit, empowering marketers with data science

Company profile: London start-up uses data analytics to customise e-commerce. Founding and leadership Qubit was founded in 2010 by four ex-Google employees. This includes current CEO Graham Cooke, CTO Emre Baran, COO Daniel Shellard and CMO Ian McCaig. Model The start-up has designed a marketing platform and tools to customise e-commerce via data analytics. This allows retailers to create personalised web sites based on consumers’ past behaviour and preferences. In July this year, the company partnered with Apptimize, to extend its customable services to mobile devices. Funding The company has raised $36 million over two series. In 2012, in its Series A, the biggest investment was from Balderton Capital, which invested $7.5 million in the company. In September last year, Qubit conducted its Series B of funding where it scoped…

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