Publisher GiveMeSport Uses AI To Deliver Content Engaging To Audiences

GiveMeSport has 26.2 million Facebook followers devoted to its direct, targeted content on a range of sports in the United States and across the world. Its reach is likely amplified by the artificial intelligence resources provided by Breaking Data Corporation, which in December bought the U.K.-based media company. “Our technology at GiveMeSport is very focused on Facebook and how to distribute effectively on Facebook in a very targeted way,” GiveMeSport CEO Nick Thain said in a phone interview. Thain, who took over as CEO of Breaking Data Corp., said that GiveMeSport began as a Facebook strategy consultant to individual athletes and leagues such as FIFA and UEFA. GiveMeSport has leveraged that experience to amass its Facebook following, which it claims is the largest for any single publisher in the world. Its content, which Thain said is easily shareable, seeks to “entertain with sporting moments that matter.” GiveMeSport focuses on quick articles covering the most pressing developments in sports, as well as videos and interviews. Get The Latest Sports Tech News In Your Inbox! GiveMeSport also evaluates data from its Facebook page to gain insight into the sports fans want to see covered. Thain said that system works very well with…

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