Sentient launches AI based conversion rate optimisation tool

(c)Sentient  Manual A/B testing could be becoming a thing of the past, thanks to new, emerging tech such as Sentient Technologies’ AI based conversion rate optimisation solution.  AI has been making its way into mainstream business for a while now, with popular tech such as IBM Watson shaking things up for the marketing world.  But having artificial intelligence make things that speedier (100 times over current A/B and multivariate testing solutions, the company claims), is quite an everyday, practical application of the technology. Sentient’s offering is called Ascend, and with it marketers can test multiple ideas at the same time. Then, the AI determines which individual changes are helpful, as well as which combination of changes achieves the best results.  The tech is able to do this by using a…

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