Sentiment Analysis – A Help or a Hindrance in Understanding?

Do you want to know what your employees or customers are thinking? Do you want to better understand their opinions and experiences? It is never been easier because of an emerging technology that is gaining traction, called machine learning, which analyzes trends, identifies issues, and even gauges reactions in just about any area, including health care, politics, law, sociology and general business. Sentiment analysis, one of the most active areas of machine learning, greatly expands the ability of organizations to enhance the appeal of their products and services. Today’s marketplace, whether it is international or local in scope, is intensely competitive. Thousands of products and services vie for consumer attention, with product developers and service providers attempting to tailor their offerings to fill the needs and wants of consumers. Previously,…

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