Should We Reframe How We Talk About Artificial Intelligence?

Spend any amount of time with science fiction literature, movies, or shows, and you’ll notice some trending concerns about the future of mankind. Cloning will expose our innate prejudices and destroy personal identity. Successful alien contact would require an immense effort on mankind’s part to not come off as barbarians. Computers, when given artificial intelligence, have a tendency to get rid of people—killer robot allies, optional. Perhaps it’s because of our familiarity with the murderous processor trope that so many conversations about AI in business today take a paranoid tone. There’s a fear that as we improve efficiency, we may also lose touch of some of the human factors in the marketing process; that machine learning’s data-driven approach may not perfectly hit the mark for understanding people, that automation could…


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