‘Smart’ CRM sees investment from HSBC

Home » Region » North America » ‘Smart’ CRM sees investment from HSBC ‘Smart’ CRM sees investment from HSBC 25 January, 2016 Written by Kaushik Naran Print Email Cognitive computing specialist CustomerMatrix, a co-founder of forum Cognitive Computing Consortium, has closed US$10.5 million in Series-B funding. The investment, one in a series of investments in artificial intelligence-like technologies in 2016, was led by HSBC, with participation from Aster Capital, and existing investors Newfund and True Global Ventures. CustomerMatrix, which offers a predictive engine called the CustomerMatrix Cognitive Computing platform, which gives relationship managers simple blind scores and reports as well as pushing tailored, ranked and actionable next steps to them so they can quickly capture new revenue. The firm reports that existing customers have been able to accelerate revenue opportunities by between 10 and 30 percent, so a…

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