Social Media: Understanding Programmatic Advertising

News, tips, submissions! Please send them to our email, here! With programmatic advertising projected to account for 50% of digital ad sales by 2018, it is but inevitable that it has generated a great amount of interest. I was intrigued by the buzz surrounding programmatic advertising and decided to know more about this emerging trend that is being called the future of advertising. I compiled some interesting definitions of programmatic advertising by advertising experts. These helped me understand what programmatic advertising entails and why it has become a huge rage. Let’s take a look at what programmatic advertising is all about: ·Programmatic is a fast-growing part of the buying and selling of media ·It’s where ads are bought like products are bought on Amazon. It’s the method by which…

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