Staples Turns To Machine Learning For B2B Sales

Staples Business Advantage, the B2B eCommerce unit of the office supplies company, is ramping up its attention to machine learning in an effort to boost performance. Reports this week said Staples is tapping into machine learning to more quickly engage with potential business buyers and linking sales representatives to those prospects. Staples Business Advantage is exploring machine learning and artificial intelligence to aggregate information about corporate buyers’ preferences and predict their shopping needs. Zubair Murtaza, vice president of eCommerce product management and customer experience, told B2B E-Commerce World that Staples already has these technologies in place and is developing these use cases. “We have things that are very machine learning-intensive, such as self-service on the website, triggers for savings and tools for reps powered by the same algorithms used on the…

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