Start-up traction all about easing pain points

Count Gilad Woltsovitch among those entrepreneurs whose personal experience played a critical role in the formulation of his company. Mr. Woltsovitch is co-CEO and head of product at Backed, a platform providing young borrowers with accessible and affordable loan products which help them build both their financial independence and their credit score. Gilad Woltsovitch Mr. Woltsovitch moved to New York City in 2008. He had a job, savings, and a history of financial responsibility. But he had no credit score. That made it challenging to get approved for a credit card or to rent an apartment. Looking at Mr. Woltsovitch’s background one could be forgiven for thinking he posed little credit risk. He is a co-founder of iAlbums, a semantic media player curation engine and a former entrepreneur in residence…

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