Stoking the Motivational Fire: Neuroscience Guides the Way

by Teodora Stoica As dawn breaks, Rob Young quietly ties the laces of his favorite running shoes, dons his distinctive kilt and hits the road to complete a marathon. Specifically, his 370th marathon in 365 days. Besides the mind-boggling 10,178 miles raced, thousands of dollars earned for charities, and shattering the world record for most finished marathons, Rob Young is exceptional in one simple regard: He doesn’t give up. What drives him daily to push his body towards another 26.2-mile finish? As an avid marathon runner myself and neuroscientist, I am compelled to understand how motivational fire is ignited and critically, which elements sustain it. Especially at the start of the new year, my thoughts turn to various resolutions. Whether your goal is to work out more or spend more…

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