Suit Startup Combatant Gentlemen Brings Its Machine-Learning Smarts to Bloomingdale’s

By Sara Castellanos Nov 4, 2016 2:28 pm ET NEW YORK — Fashion startup Combatant Gentlemen is using heat maps, radio-frequency identification and proprietary software powered by machine learning to increase sales at its brick-and-mortar stores, the latest of which is a 350-square-foot space inside Bloomingdale’s SoHo. Headquartered in California, the startup sources textiles from Italian mills and works with Chinese factories to produce and sell luxury menswear online and in stores at prices as low as $160 for wool suits, $30 for dress shirts and $450 for custom-tailored suits. Backed by $2.2 million in investor funding, company executives said the firm is profitable but they declined to disclose revenue specifics. The four-year-old company has about 400,000 online customers to date, up by as much as 40% since July, and…


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