Synchrony eyes chatbots, artificial intelligence to halt retailer app churn

Keeping consumers engaged with mobile apps is a losing battle most of the time, with studies suggesting 90% of consumers stop using newly downloaded apps within 30 days, but Synchrony Financial is fighting that trend with new technology for retailers’ mobile apps that may soon include chatbots and artificial intelligence. Since introducing the Synchrony Plug-in (SyPi) credit feature last fall for several of its retail clients after acquiring technology firm GPShopper, Synchrony said online engagement levels have improved, with app users now able to check purchase activity, credit levels, rewards status and receive notifications of customized offers when visiting participating stores’ mobile apps. Subscribe Now Authoritative analysis and perspective for every segment of the payments industry 14-Day Free Trial Authoritative analysis and perspective for every segment of the industry


Link to Full Article: Synchrony eyes chatbots, artificial intelligence to halt retailer app churn

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