Tapping into big data can boost businesses competitiveness

UNIVERSITY of Johannesburg’s (UJ) Professor Bheki Twala has advised businesses to effectively use big data to increase both their competitiveness and profitability.  The term, ‘big data’ refers to the exponential growth and availability of data which could help enable businesses to better target their audiences and determine their needs as well as improve efficiency and cut operation costs.  Twala who is a specialist in the field of artificial intelligence cautioned companies who are at the forefront on the use of big data to get a competitive advantage. “This is the trend that businesses in the country and other developing countries should be following to boost their competitiveness,” he said. Twala was one of the keynote speakers of the Achieve Success Summit (ACS) held last Thursday.  He said the reason people…

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