The Denim’s in the Details: EVISU Teams up with Artificial Intelligence Platform “Albert” to Amplify …

Premium Clothing Brand Turns to Adgorithms’ Albert to Reach Detail-Obsessed Fashion Crowd Across Countries and Channels NEW YORK–(BUSINESS WIRE)–Global clothing brand EVISU (www.evisu.com) is one of the world’s first retailers to introduce artificial intelligence technology to its advertising and marketing efforts. The luxury denim brand today announced its work with “Albert,” the new AI-driven marketing technology by Adgorithms (LSE: ADGO). Albert is now executing fully self-driven digital advertising and marketing efforts for the brand in the United States, United Kingdom, Australia, Canada, and Singapore. More information about Albert is available at www.adgorithms.com. Having run its own cross-channel digital marketing campaign in the United States in late 2015, EVISU found that the cost of its U.S. efforts was exceeding the sales it generated. The retailer turned to Albert to determine whether…


Link to Full Article: The Denim’s in the Details: EVISU Teams up with Artificial Intelligence Platform “Albert” to Amplify …

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