The Future of SEO: AI, Personalization, and Machine Learning

The face of SEO is changing, and it’s mainly due to incredible research and development into artificial intelligence (AI) baked into search algorithms. A decade ago, search engine marketers could create a site with some keywords in specific places, drop some links around the web, and start ranking within a short amount of time. The web has grown tremendously since that time, and now these methods are no longer viable. Instead of focusing on keywords, search engine algorithms attempt to “understand” your content. The latest news of Google’s new RankBrain algorithm is just one example of why the future of SEO will change Internet marketing. Google’s Target Market Before getting into the details of 2016 SEO, it helps to understand Google’s market. Google wants to give a variety of websites…

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