This is how Trump is using data analytics to win US elections

Avinash Iragavarapu, executive director of the Arizona Republican Party says technology simplifies voter outreach and turnout programmes Diksha Gupta, From Barack Obama to Narendra Modi to Donald Trump, politicians today are resorting to technology big time for reaching out to voters. It is not just about e-advertisements or social media campaign. In fact, it is much deeper than what we actually see. At the back-end lies Big Data analytics that help a candidate understand the voters better and design the election campaigns accordingly.  Avinash Iragavarapu, executive director, Arizona Republican Party, is doing it all for Donald Trump, the Republican Party nominee for the 2016 US presidential elections. Avinash’s journey started in 2014 when he was on a holiday in the US. Elections were round the corner. He researched about…

Link to Full Article: This is how Trump is using data analytics to win US elections

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