Timing is Everything: 7 Tips for Well Timed Content Marketing

This time of year, we are drowning in holiday ads that are designed to inspire gift purchases. Clearly, marketers are taking advantage of this seasonal urgency. Stores are vying for consumers’ attention with a compelling message for THEIR product right when purchase decisions are being made. While B2B sales may not have the same urgency of a holiday season, it is a good reminder that selling principles are basically the same. You want to be the one offering a great solution when the customer is facing a problem and needs help. After all, discovering the perfect gift for a loved one on December 26th won’t have nearly the same impact. We’ve often heard that content is king. Instead – consider that TIMING is king. And we aren’t just talking about…


Link to Full Article: Timing is Everything: 7 Tips for Well Timed Content Marketing

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