Top Trends for Mobile Advertising and Data Science in 2016

Ad Age DataCenter $137.8B U.S. ad spend for top 200 advertisers Subscribe to Datacenter today and access the 200 Leading National Advertisers Report, ranking the nation’s 200 biggest ad spenders and more. Learn more Is it finally the year of mobile? We have been hearing this since the introduction of the smartphone years ago. The use of mobile devices as vehicles for content, communication and efficiency continues to grow as global smartphone penetration maintains double-digit growth for the near future. Mobile is not a channel; it is a way of living. As a result, the data that can be derived, analyzed, matched and utilized for overall campaign and audience optimization is impressive — all from a single device. As the year comes to a close, here are five top trends…

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