Toyota brings Prius Challenge to Sonoma Raceway

Toyota Research Institute (TRI), with an office in Palo Alto, is bringing the Prius Challenge to Sonoma Raceway for a competitive event designed to engage the startup and tech community.The event will be held March 3, 2017, and will include a team competition where participants strive to optimize their driving using strategies via an app created specifically for the event. Attendees will also interact with industry leaders in the fields of mobility, robotics, artificial intelligence and machine learning. The Prius Challenge originated at Toyota’s headquarters in Japan, where participants battle it out to see who can achieve the best fuel economy and efficiency rating on a Prius within a target time range. While Toyota employees and dealers have been able to participate in the challenge, this is the first time…


Link to Full Article: Toyota brings Prius Challenge to Sonoma Raceway

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