Travel’s Social Commerce Future — Digital Marketing News This Week

This week, we’re talking about social commerce. With Instagram testing a broader rollout of “shoppable” buy now buttons, and many travel brands experimenting with conversational chat interfaces, a new wave of social-focused commerce seems to be taking off in the travel industry. These tools represent an evolution from previous methods of online selling, in that they let consumers utilize information like word of mouth and offer more “conversational” methods of finding and buying products (rather than searching a database). But even as social commerce gets more attention, some marketers remain skeptical. Not everyone is convinced Instagram users want their photo browsing “polluted” with product pitches. And striking the right balance with chat bots between helpful and “creepy” is still a work in progress. How might social commerce evolve? Read on for more…

Link to Full Article: Travel’s Social Commerce Future — Digital Marketing News This Week

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