Uber purchases artificial intelligence startup

Uber Technologies Inc. continued to make its case that self-driving cars are the future after buying Geometric Intelligence Inc. According to Bloomberg, the acquisition is one part of Uber’s larger push toward artificial intelligence and machine learning. The ride-booking service also announced it’s creating a new research unit called Uber AI Labs, which will be led by New York University professor of psychology and neural science, Gary Marcus (also the founder of Geometric Intelligence). Uber’s purchase all but solidifies the company’s position on AI and the future it’s pursuing. Uber and self-driving carsUber is no stranger to driverless cars, as the company conducted a handful of trial runs in Pittsburgh during September. Yet, Geometric Intelligence’s software is what Uber views as a key component toward making self-driving cars more efficient.…


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