Versium Launches Automated Predictive Lead Score Service

News Comment Print Article Email Permalink Versium Launches Automated Predictive Lead Score Service Written on Jan 28, 2016  Author Adotas  | Tweet Automated Service Builds Custom Predictive Models in Hours vs. Months, Empowering Marketers to Harness Machine Learning for Customer Acquisition, Reducing Their Dependency on Data Science Specialists. Versium, a data technology company that delivers automated data technology solutions to marketing agencies and enterprises, announced the LifeData® Predictive Lead Score service. This self-service solution leverages machine learning and Versium’s proprietary LifeData® to help marketers quickly build accurate, customized predictive models, helping them to improve marketing efficiencies and increase conversion rates. Versium’s service automates the underlying machine learning modeling process, allowing marketing professionals, agencies and application providers to build predictive models for their clients within hours, versus weeks or months, and…

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