What Machine Learning Means for Search Ads in Australia

Machine learning is advancing ad tech by leaps and bounds. At events in Melbourne and Sydney, Tris Southey, product manager for DoubleClick Search, explained how Google’s Smart Bidding can help brands run more effective Search campaigns. Written by Tris Southey Published December 2016 Topics Put Google research and insight behind your thinking Subscribe Great chefs will tell you that cooking is an art—but it’s also a learning experience. When you’re a beginner, you gather ingredients and follow the recipe, step by step. After you become an expert chef, you adjust elements of the dish as you go, substituting or adding ingredients until it tastes to your liking. Machine learning is like an expert chef—it’s able to not just follow instructions, but learn as it goes. Give a smart program enough…

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