Why a Machine Will Be Your Next Marketing Hire

Oh, you haven’t heard? Siri decided to get her MBA from Wharton, Echo is attending marketing classes at the local community college, and Einstein dumped relativity to start dabbling in email deliverability for Salesforce. According to The Boston Consulting Group’s report, “Man and Machine in Industry 4.0,” up to 25% of current jobs will be replaced by adaptive software or robotics.  While advances in AI and machine learning tend to provoke one of two reactions—a general dystopian anxiety or vision of a gleaming connected futurist society—the fundamental truth is that we are entering a major disruptive cycle in many verticals, but particularly within the marketing landscape. In marketing, we’ve reached an inflection point where the volume of data and processes required to run personalization initiatives at scale have outstripped human…


Link to Full Article: Why a Machine Will Be Your Next Marketing Hire

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