Why your favorite apps are designed to addict you

By Nithin Coca on January 31st, 2016 When marketers decide how to spend their advertising money online, a few stats are crucial. First, usage time—how much time a user spends on an app, and second, frequency of use—how often users check said network or app. Facebook regularly mentions both in its quarterly financial presentations and is clearly winning, with Americans using the network an average of more than 40 minutes a day. We’re spending more and more time on apps—to the delight of advertisers and developers but, potentially, to the detriment of our mental health. “It’s definitely addicting when you have this thing in your pocket, attached to your hip, that’s buzzing all the time,” said Devon Ryan, IEEE Young Professionals representative and co-founder of Lion Mobile. “It’s opening the…

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