Why You’ve Already Made Up Your Mind About Donald Trump

Millions of dollars pour into the political arena every week in an attempt to change people’s opinions and move them closer to one side or the other. But given that most voters make up their minds relatively early, they are largely unmoved by ongoing content, thanks to the way our brains filter what we hear — and it happens automatically. For tonight’s GOP debate, the brain’s “auto-correct” means that Republican presidential candidate Donald Trump could boycott the event and not change any minds one way or the other. Here’s why: a recent neuroscience study shows that when people hear their favorite candidate speak, their brains will find a way to explain why everything he or she says is more engaging. At times, people must spend a lot more mental energy…

Link to Full Article: Why You’ve Already Made Up Your Mind About Donald Trump

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