Will artificial intelligence replace CMOs?

With marketing becoming taking a central role in many companies, CMOs are forced to think more strategic. While they wade through the thousands of martech and adtech software out there, they must also align with the board and line of business heads to ensure that their marketing strategies meet corporate goals. It has ushered a new interest in Artificial Intelligence (AI) to help CMOs succeed. AI arms race Such needs as created a frenzy among vendors to build the ultimate AI. Amazon, for example, recently announced three new AI tools – Lex, Polly, and Rekognition — drawing on the character of the company’s personal AI assistant Alexa. Together, they will help developers to create apps that consumers can have easy conversations with, seamlessly turn speech to text and vice versa,…

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