Your guide to data analytics and machine learning

Today’s smart computers can beat board game champions, master video games, and learn to recognize cats. No wonder artificial intelligence has captured the imaginations of business and IT leaders. And indeed, AI is starting to transform processes in established industries, from retail to financial services to manufacturing.But an organization’s success in this area depends on its ability to capture, prepare, and analyze data strategically and effectively. Our guide deconstructs the hype around AI to help you do just that. It also explains how cloud services can greatly simplify this journey — wherever your company is on the path to data maturity.Featuring new research and Google’s own contributions to the field, each section highlights a key step in the data management cycle and uses examples to illustrate what’s possible. Our guide will empower you to unlock the transformational power of information you’re already collecting, getting useful insights from a vast and complex landscape of data.


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